Launched in 2015, Sire has become know for offering insane quality instruments at affordable prices. Sire Guitars hit alot of people's radar with the Sire x Marcus Miller Range of basses which offered suburb quality as low prices. The Generation 2 release say some amazing features like Rolled Frets, 18V Active Pick-Up system and spectacular finishes.
In 2019 they quietly released some models of Acoustic Guitars, the R3 and R7 models. With stunning features and instant playability.
Coming in 2020, the Larry Carlton Series of Guitars will launch with a Strat, Les Paul and of course 335 Range of instruments. Again offering amazing quality at affordable prices.